Product Designer shipping to Millions, measured in outcomes.

Hi, I'm Shashank.

I've stopped believing that design problems are screen problems. What decides a product is whether the right person does the right thing at the right moment. The visual is downstream of that, and that is where I start.

That belief has walked me toward the surfaces where the answer has money attached to it. At SpeakX I owned activation, engagement, retention and monetisation for a product serving 10M+ users. Rebuilding onboarding lifted Day 1 retention 6.01%. Rebuilding the upgrade funnel lifted paid conversion 38.8%. I also built the company's first design system, so those decisions held their shape across every screen instead of being reopened each sprint. I now own product design end to end at Dalvoy, taking it from 0 to 1 and past 4 lakh+ registered users.

The way I work is deliberately unglamorous. I write before I wireframe, because a problem I cannot state in one paragraph is not one I can solve. I design the error states before the hero screen. I keep a decision memo on every project recording not what we chose but what we knowingly deferred and why, which is the artifact that stops the argument reopening six weeks later. The best things I have shipped survived contact with reality because the compromises were argued in writing, early, with product and engineering in the room.

Shashank